Articles

Brad Antin, author of Common Sense Marketing, says there are only three reasons why your prospect won't buy from you: They don't want what you are selling. They can't afford [...]

A funny thing happened last week. I sent out an invitation to an introductory seminar to my list of readers. I received two calls about an hour apart from readers. [...]

Typically people buy from people they consider to be experts or from people who are specialists. Here are some quick ideas for positioning yourself as an expert and getting more [...]

Do you sometimes feel that you are getting questionable advicewhen you speak to marketing consultants?The challenge is usually quite simple. You have a good service,your customers love you, but you [...]

Do you sometimes feel that you are getting questionable advice when you speak to marketing consultants?The challenge is usually quite simple. You have a good service, your customers love you, [...]

Part Two -Getting Publicity for Your 'Bait Piece.' In part 1 of this article I covered how using problem solving "bait pieces" can put you in a position where you [...]

As a business owner you should be focusing on taking inbound sales calls only. If you have a sales team, how much more productive would they be if they only [...]

Want to send your sales sky-rocketing? My experience working with small and medium businesses shows that if you consistently do the following 5 things in your business, you can double [...]

One of my readers sent me an e-mail complaining that the Business Pros Marketing articles are too long and that although she wants to read it, she has no time and [...]