How to Figure Out Where You Should be Spending Your Scarce Marketing Dollars, Even if You Don’t Spend Money on Marketing!
"If only I could get prospects to call me, but…." "If only customers would walk in my door, but…" "If only I could get their attention, but..."Do you find yourself [...]
So You’ve Got a New Web Site;Does Your Customer Care?
I recently received the following unsolicited e-mail. Hello, we're very pleased to announce that our new website has been launched – please check it out and feel free to [...]
Could It Be You Are Afraid of Marketing?
Last week I received a call from Geraldine, an owner of a small business in Montreal. She has an established business and has created a unique new product which has [...]
Although Some Things Change Rapidly In Business, Other Things Never Change
Guess when this was written? The 1st time a man looks at an advertisement, he does not see it.The 2nd time, he does not notice it. The 3rd time, he [...]
Podcasting: The New Marketing Powerhouse Guest article by Blue Melnick of Virtual Tape Drive
Run a business? Me too. And even without knowing what your business is, I'll bet we have the same persistent, insatiable need: to deliver our message to more people, more [...]
What’s the Next Killer Application That’s Going to Revolutionise the Way We Do Business?
The fist time I sent a fax was just after fax first came out, more than 25 years ago. I remember being slightly nervous because I was not really into [...]
Very Few Business Problems Cannot Be Solved By Adding A Few More Profitable Sales
I love to get questions from readers. After all its good for my ego when someone cares what I think! One of our Business Pros Marketing readers sent in this [...]
10 Steps to Gaining Credibility in Your Field
I recently found these tips in a newsletter written by veteran copywriter Bob Bly. 10 Steps to Gaining Credibility in Your Field Write articles for trade publications. Join [...]
“You Can Network Anywhere, Anytime, On Any Occasion ~ Even At A Funeral ~ “
Guest article by Dr. Ivan Misner & Cindy Mount There is no place that's inappropriate for networking. But this is true only if you always remember and follow the [...]