Articles

I heard an amazing statistic last week.As many as 75% of e-mails currently do not make it to the intended recipient's in-box. This goes for legitimate e-mail as well as [...]

Bob Bly reported in his newsletter this week, that according to a new survey by eROI, Inc., high-level executives read most of their e-mail messages on Mondays and Tuesdays. Best [...]

One of the things that interests me about human nature is we assume that somewhere out there is the silver bullet; the one idea that if we find it, will [...]

Guest article by Rick Spence   To blog or not to blog: that’s a good question.   Bored teenagers in Toronto, marketers in Munich and cat-lovers in Cleveland: they're all [...]

Creative business builders are always looking for better ways to serve customers. They know if they don’t constantly improve, they’ll be overtaken by swifter competitors. They continually ask themselves the [...]

Consumer confidence in media has declined dramatically. Only 12% of consumers trust television news, down from 55% three years ago. The percentage of people who believe in organizations is also [...]

Guest article by Nicki Weiss   I think confidence is the most important characteristic for a salesperson: in my experience, the more confidence, the more sales.   How do you [...]

In marketing, words are what count. Words create action. If you want to sell then you need the right words.It has been proven if you want people to read an [...]

FedEx Domino's Pizza LensCrafters NordstromIn my opinion one of the main reasons they all rose to dominant positions in their industry was because they offer strong guarantees of satisfaction. In [...]