Articles

Marketing is a waste of time and money if you are not attuned to the real world. Your clients and prospects are the real world.Your clients and prospects are constantly [...]

This statement revolutionized the pizza business and made Domino's a household name. It's probably one of the best examples of a Unique Marketing Identity that I've ever seen, There's not [...]

If you sell big ticket items here's something you should know about.My friend Graham MacGregor has just released "The Big Ticket Selling Report".Each month, in "The Big Ticket Selling Report", [...]

A few weeks ago I was fortunate enough to be given a set of audio tapes featuring advertising greats like: Claude Hopkins, Albert Lasker, Leo Burnett, Rosser Reeves and David [...]

Do you believe in business time equals money?If you do you are not alone but you could be shooting yourself in the foot. Even if you don't fully believe time [...]

By Stu Heinecke, Direct marketing expert, published cartoonist and creator of the Personalized Cartoon direct mail genre.Have you ever received a mailing that was so fascinating and involving that you [...]

I have always been one of those people who want to excel at everything I do, so it frustrates me when I try something and I don't get the results [...]

In the last edition of Business Pros Marketing #63 I offered you a challenge. A big thank you to all of you who responded. Sorry I could not respond to [...]

Are you continuously finding ways to delight customers, eliminate unnecessary costs and improve your products and services? If so, your business is probably gaining strength. If not, you are not [...]