Articles

Here's a great article from Jim Blasingame, The Small Business Advocate.   One of the most interesting things to observe about humans is how paradoxical we are.   Webster defines [...]

I am often asked this question and usually my answer is at least 2 or 3 times if it works the first time. I will explain why in a moment. [...]

I was at a cocktail party the other night and struck up conversation with J. O., a young guy who had so much energy he was bouncing off the walls. [...]

L.T. has a graphic design business. She's as busy as she wants to be, but feels she would like to move to a clientele who are willing to pay more [...]

This kind of attitude is not unique to high-tech firms, but it was definitely a dominant theme one day last week when I was a guest at a discussion group [...]

I hate to be the bearer of bad news, but there are other companies out there that offer the same products or services that you do!   Of course, deep-down [...]

I hate to be the bearer of bad news, but there are other companies out there that offer the same products or services that you do!   Of course, deep-down [...]

It is often said that writing and advertisement or a direct mail piece is nothing more than salesmanship in print or whatever medium you choose. Here are 5 simple things [...]

Does your web site produce what you expect from it?   In my experience most web sites, including one of mine, achieve very little, despite spending considerable sums of money [...]