Did Anyone Get That Customer’s E-Mail Address?
What is an e-mail address worth? How about a tenfold increase in lifetime customer value! David Cross, a top Internet marketing consultant to Agora Publishing, says that customers who give [...]
The Power of Personal Branding
"You either create a brand that is distinct......or you become extinct". Tom Peters, In Search of Excellence. Guest Article, by Shannon Smith According to a UCLA study, [...]
6 Simple Rules for Creating Direct Mail That Gets Your Phone to Ring
It almost doesn't matter what business you are in, direct mail properly executed works. Sometimes it may not be very economical if you sell a low priced item, but a [...]
A Shortcut To Business Success
"We'd all have 20/20 vision if we could use the benefit of hindsight" -Sergeant Max Roswell, Rhodesian Army, Corps of Engineers- I woke up on this morning with a [...]
Do You Remember The Great Vision You Had When You Started Your Business?
"Paying attention to simple little things that most men neglect, makes a few men rich." -Henry Ford- At this time of the year, when we are making New Year’s [...]
Reduce Risk and Increase Sales
From time to time I meet people whose work impresses me as being valuable, practical and worth sharing with my readers. Today’s guest essay is one of those. I recently [...]
Finding Solutions To Things That Slow Us Down
Have you ever had a business problem that stopped you dead? One minute you are going along fine, the next minute you are stuck, not sure how to move forward. [...]
You Marketing Versus Me Marketing
During the course of a week I usually meet several people who hope to sell me something. What astonishes me is how few of these people ask questions to find [...]
You Can Learn Anything You Want
Most business owners are too busy to read sufficiently to learn everything they need to run their business. If you would like to read more than you do, but don't [...]