Articles

Is the USA in a Recession?   There’s a lot of discussion as to whether the US is in a recession or not. Quite frankly, I don’t think it matters [...]

In the services industry, almost no one wants to specialize, because they are afraid of what they have to give up to do so. Business Networking Techniques is the marketing [...]

As customers become more cautious and more skeptical, so does the need for great testimonials become more critical. Most of us have a few testimonials, but almost no one has [...]

Make Sure Your Copy Is Read By Developing A Powerful Headline. I received a call the other day from a consultant, whose specialty is improving the performance of corporate websites. [...]

In marketing, words are what count. Words create action. If you want to sell then you need the right words. It has been proven if you want people to read [...]

Do you sometimes feel that you are getting questionable advice when you speak to marketing consultants? The challenge is usually quite simple. You have a good service,your customers love you, [...]

I am often asked this question and usually my answer is at least 2 or 3 times if it works the first time. I will explain why in a moment. [...]

In my first sales job, I had a sales manager who said; “If prospects aren’t ringing in, then you’d better be busy ringing out!” Like so many clichés this is [...]

“If you don’t get referrals, you haven’t earned them.” – Jim Cecil There is no question that businesses that “wow” their customers grow quicker than firms that do not. But [...]