Customers are Not as Gullible as They Once Were
Consumer confidence in media has declined dramatically. Only 12% of consumers trust television news, down from 55% three years ago. The percentage of people who believe in organizations is also [...]
Better Questions to Better Serve Customers
Creative business builders are always looking for better ways to serve customers. They know if they don’t constantly improve, they’ll be overtaken by swifter competitors. They continually ask themselves the [...]
Become A Recognized Expert In Your Industry
Street Smart Marketers know that one of the best lead generators is the free publicity generated when you are perceived to be a recognized expert in your industry. It doesn’t [...]
Are You Revealing Your Price Too Soon?
A common mistake made by copywriters and advertisers is to start by making a big promise in your headline or at the beginning of your copy, and then follow with “for [...]
Are You a Giver Company or a Taker Company
As a Street Smart Marketer, you know there are giver companies and there are taker companies, just like there are people who are giver sand there are people who are [...]
Although Some Things Change Rapidly In Business, Other Things Never Change
Guess when this was written? The 1st time a man looks at an advertisement, he does not see it. The 2nd time, he does not notice it. The 3rd time, [...]
A Website That Works
Today I am writing to you from Phoenix. The temperature is 100 degrees and there isn’t a cloud in sight. I am participating in a conference for successful entrepreneurs. [...]
11 Quick Steps to Gaining Credibility in Your Field
Typically people buy from people they consider to be experts or from people who are specialists. Here are some quick ideas for positioning yourself as an expert and getting more [...]
11 Profoundly Fast Ways To Fix A Website
Now, keep in mind… The simple techniques that follow are ones that especially apply to websites that feature a sales promo. However, many of them will apply just as well [...]