What Makes A Business Successful
Being responsible sometimes means pissing people off. Having everybody like you is a sign of mediocrity. – Colin Powell For years business owners have told me that the answer is access to timely, quality information. They’ve said that their ability to make important decisions is based upon experience, top advisors and information. […]
Use Service To Open Doors To New Prospects
Kim Armstrong has a successful screen printing business. She focuses on large national firms that buy screen printing in big volumes. Her business has slowed considerably over the last 3 years and her biggest challenge has been getting targeted new prospects to see her. The company gives countless calls everyday from hopeful salespeople intent on selling their firm’s screen printing services. While […]
Use E-Mail Marketing To Increase Your Bottom Line
Over the next few months you will see more direct-marketing companies running and launching e-mail advertising campaigns. The reason; they have discovered that it works! You can discover this too, for almost no cost and low risk — A hallmark of most of my marketing ideas. E-mail marketing works because: 1. It is inexpensive. In fact in many […]
The Value Of Great Ideas
“If you have an apple and I have an apple and we exchange these apples, then you and I will still each have one apple. But if you have an idea and I have an idea and we exchange these ideas, then each of us will have two ideas.” -George Bernard Shaw I believe there […]
The Secret To Achieving Success In Any Business
“Business has only two functions – marketing and innovation.” –Milan Kundera I meet many people during the course of my work who go into business for themselves, simply because they are good at what they do. Take Susan, a physiotherapist who loves what she does. She worked in a multi-disciplinary clinic for some […]
The Role of The Small Business CEO as an Allocator of Resources
“Employ your time in improving yourself by other men’s writings, so that you shall gain easily what others have labored hard for.” Socrates The primary job of a business owner is to continually look for ways to increase the rate of return on the equity in their business. This is true if you are […]
The Power Of The Human Mind
Don’t skip this because it looks weird. Believe it or not you can read it. I cdnuolt blveiee taht I cluod aulaclty uesdnatnrd waht I was rdanieg. The phaonmneal pweor of the hmuan mnid! Aoccdrnig to a rscheearch taem at Cmabrigde Uinervtisy, it deosn’t mttaer in waht oredr the ltteers in a wrod are, the […]
The Power of Thank You Notes
At one time it was common practice to send hand written thank you notes for almost everything. It was simply considered good manners. Sadly this has died out over the years, to the point where it is relatively rare to receive a hand written thank you note. If you want to leave a lasting impression start sending […]
The Power of PR, Make Yourself Newsworthy
The Globe and Mail features Michael Hepworth – May 4, 2005 PR is a critical ingredient for success in a small business. Generally its free, you get into media you could not afford to advertise in and if done right can drive many prospects into your business. The problem is that journalists and reporters are […]
The Difference Between Networking and Selling
Having a good network is a vital resource for any business person. For many people networking is their primary source of business. Yet most people get very little benefit from their efforts. They attend networking events and collect dozens of business cards from people who are not qualified prospects. This feels like progress, perhaps it […]