Quick Low Cost Method To Test The Effectiveness Of Your Headline
Having an effective headline is critical to getting your message across to your target audience. If the headline doesn’t catch their attention and pique their interest, they will not read the rest of your information. In the past testing your headlines effectiveness was costly and time consuming, but thanks to Google and their adwords program […]
Putting Your Guarantee Where Your Money Is
The following article appeared in the Globe and Mail on 17/03/05. It covers a topic we have addressed before, but it remains valid and powerful if you act on it. Timothy Eaton had it right 120 years ago. His slogan – “Goods satisfactory or money refunded” revolutionized Canadian business. At a time when the consumer’s […]
Power of Partnerships
Ask an owner of a small business if they want a partner and they look at you as though you are mad. Its true most of us don’t want or need an equity partner in our business, however it may not be possible to really succeed in business unless you embrace the notion of partnerships. Rick […]
Positive Thoughts And Actions
Despite my many protestations about the weather in Canada, the weather seems to make this time of the year special. So much so, that the Christmas season without snow somehow seems incomplete. So let it snow! That’s easy for me to say, I will be away visiting my wife’s family in Cape Town at […]
Monkey Trap Marketing
It’s not what we don’t know that prevents us from succeeding; it’s what we know that just ain’t so that is our greatest obstacle. Josh Billings As a kid growing up in the bush in what’s now Zimbabwe, I was always fascinated by how the local tribesmen lived off the land. I learned early on […]
May The Force Be With You! Leverage Is Everywhere You Look
Vision is the art of seeing the invisible. Jonathon Swift “Leverage is like Star Wars’ ‘The Force’: It’s what entrepreneurs do to become successful, it’s all around us, but we don’t recognize it as such. But if you understand it and learn its power, then you are able to make much more consistent, […]
Marketing Moron
Do you know any marketing morons? I recently received a brochure in the mail from a landscaper. It must be something to do with spring! The cover of the black and white brochure, had a picture of a park like garden and the words: “Welcome to my world!” No wonder so many […]
Marketing Clutter Is Making Every Business Owner’s Life Much Tougher
According to marketing authority Chet Holmes, decision makers are now exposed to 30,000 commercial messages daily, as compared to only 3,000 ten years ago. Similarly, the cost of selling has almost tripled over the past decade. It now takes 8.4 attempts for a sales representative to get in front of a prospect, whereas 10 years ago, it […]
Leverage: The Key That Unlocks The Door To Growing Your Business
Time Is Our Most Valuable Asset “Time is our most valuable asset, yet we tend to waste it, kill it, and spend it rather than invest it”. Jim Rohn George Beshara of Montreal developed a series of modular training programs to help people manage their lives better. They are excellent programs, and everyone who has […]
Keep Your Marketing At The Leading Edge in 2009
If you want to continuously create marketing that delivers, you should tune up your marketing engine at least once a year. I like to do it early in each new year. The first step is to take a mental inventory of the advertising you’ve been seeing in the press and on TV and hearing on […]