Is Business To Business Marketing, Different Than Business To Consumer?
Last week while discussing marketing with a number of consultants,one mentioned that he though my ideas were fantastic for consumer marketing and advertising, but that business to business marketing was different. He declared it had to be more factual,down to earth, logical and feature rich. I think these are alternative words for boring. Perhaps this belief is […]
Invest Time In Working With Your Staff
Where are we going? What’s expected of me? What’s in it for me? Where do I go when I need help? If your staff, particularly the customer-facing ones, don’t know the answers to these four simple questions, they may be moving your organization in directions you don’t want to go. I believe that one of […]
If You Want to Be Referred…..
Last week I had an appointment outside of my office, with a supplier, to discuss progress on a project. I arrived a few minutes before the appointed time, sat down at a table and began to work until she arrived. After about 15 minutes, I began to wonder what had happened. She was 10 minutes […]
How to Turn a Request for a Discount to Your Advantage
When a prospect asks for a discount, what do you do? Many of us simply give it and accept a lower profit on the sale. This is fine if you have a clear reason for giving it. Perhaps you wanted to keep a competitor out, or you never intended to charge the full price you asked for, […]
How to Make Sure You Have a Great Weekend
I have been preaching for sometime that entrepreneurs need to take more time off rather than less. But how do you get started? Well for a start, try taking weekends off and spending time with your family doing things you enjoy. If you are interested in making this weekend one of the best you’ve had […]
How To Get More Out Of Your Web Marketing
“My son, observe the postage stamp! Its usefulness depends upon its ability to stick to one thing until it gets there.” – Josh Billings Many of us build web sites in the hope that they will drive our business growth. Instead what happens, is that not very much happens! I believe there […]
How To Get More Out Of Your Networking
In the services industry, almost no one wants to specialize, because they are afraid of what they have to give up to do so. Jim Ruta – Expert Institute.com Networking is the marketing tool of choice for many business owners, but many are only mildly effective at it, resulting in a huge wasted […]
How To Get Great Testimonials
As customers become more cautious and more skeptical, so does the need for great testimonials become more critical. Most of us have a few testimonials, but almost no one has a process for systematically going after them as a strategic priority. Social proof is one of the most powerful selling tools available and Smart Marketers […]
How To Generate More Leads From Your Advertising
1. Make Sure Your Copy Is Read By Developing A Powerful Headline. I received a call the other day from a consultant, whose specialty is improving the performance of corporate websites. He told me he had been advertising his services in two magazines and that the results had been disappointing to say the least. He wanted […]
How To Drop The Balls
Most business owners, especially those with rapidly growing businesses have far too many tasks on their plates. How do they juggle all the priorities? It seems that the only way is to either delegate or to simply drop some of the tasks. Here’s a way to look at dropping tasks and get more leverage on […]