From POTS To VOIP: Smart Marketers Have A Powerful New Weapon
If you have not heard about VOIP or Voice Over Internet Protocol recently you must be living in a cave. Right now the Telco’s and cable companies are battling it out with the CRTC over who can do what, and to whom with VOIP. The news has been full of it. What ever you may […]
Fire yourself and fix your business
When you run your own business, it is sometimes hard to see the forest for the trees. However we often look at other people’s businesses and know immediately what we would do if we were running their business. How often have you said “If I were running Joe’s business, this is what I would do!”? […]
Ensure That Prospects Buy From You and Not Your Competition
Life in the world of sales and marketing is a passing parade. At any time there are a small percentage of potential customers ready to do business with you, and a bigger percentage of customers who are interested in buying what you sell but are not yet committed to any particular vendor. There is an […]
Does Your Belief in This Myth Prevent You From Generating More Sales?
One of the most pervasive myths is that you should write a short copy because people won’t read long copy. In test after test this has been proven wrong and yet the myth prevails. The truth is that people read whatever interests them, they read long books, long articles and long letters and the more they’re […]
Do You Want To Improve The Effectiveness Of Your Web Site?
When it comes to websites, most business owners make the mistakeof confusing glitz with effectiveness. If your primary objective isto sell, then the single most important issue is text.Not graphics and definitely not fancy flash technology. Graphicdesigners may disagree with me on this, but words are what count. Stanford Universityand The Poynter Institute have just completed a four year studyand […]
Become A Recognized Expert In Your Industry
Smart Marketers know that one of the best lead generators is the free publicity generated when you are perceived to be a recognized expert in your industry. It doesn’t matter what field of business you are in. It can be in carpet cleaning, auto repair, gardening or quantum physics. If your clients and the […]
Be Your Own Customer
There is a story that when Apple was developing its early products, Steve Jobs made sure he checked out the design of the packaging and the product himself before it ever went to customers. He felt that he needed to understand how a customer felt to receive and open what Apple was selling. Smart Marketers feel the same way about their […]
Are You Revealing Your Price Too Soon?
A common mistake made by copywriters and advertisers is to start by making a big promise in your headline or at the beginning of your copy, and then follow with “for only $499.95!” Bringing up price is wrong at this point. The only time this is appropriate is when you are selling something that’s a household name and needs […]
Are You a Giver Company or a Taker Company
As a Smart Marketer, you know there are giver companies and there are taker companies, just like there are people who are giver sand there are people who are takers We are attracted to people and to companies who are givers, so it is a good idea to build this into the way you market. […]
A Website That Works
Today I am writing to you from Phoenix. The temperature is 100 degrees and there isn’t a cloud in sight. I am participating in a conference for successful entrepreneurs. My job is to deliver a presentation and then to work one on one with one of the 20 business owners to help them develop […]