The Key To Winning Marketing
A few weeks ago I was fortunate enough to be given a set of audio tapes featuring advertising greats like: Claude Hopkins, Albert Lasker, Leo Burnett, Rosser Reeves and David Ogilvy. Listening to these pioneers of marketing, I am struck by how so little has changed when it comes to successful marketing. These tapes are […]
“Busyness” is the Thief of Creativity
Do you believe in business time equals money? If you do you are not alone but you could be shooting yourself in the foot. Even if you don’t fully believe time equals money, as a business owner you probably act as though you do. By this I mean you probably work longer and harder than […]
Personalized Cartoons As Response Engines
By Stu Heinecke, Direct marketing expert, published cartoonist and creator of the Personalized Cartoon direct mail genre. Have you ever received a mailing that was so fascinating and involving that you couldn’t wait to open it and respond to the offer inside? We all want to make our direct mail campaigns stand out in a […]
A Creative Way To Get The Tools And Knowledge You Need To Excel
I have always been one of those people who want to excel at everything I do, so it frustrates me when I try something and I don’t get the results I am expecting. I guess it’s the frustration that forces me to continuously find ways to get better. Recently I have been playing darts […]
What Makes an Ideal Prospect?
In the last edition of Business Pros Marketing #63 I offered you a challenge. A big thank you to all of you who responded. Sorry I could not respond to each of you personally. There were many great ideas, however only one person got the right answer. Congratulations Cliff Danter! You are obviously […]
6 Dirty Little Secrets About Building A Business Success
Are you continuously finding ways to delight customers, eliminate unnecessary costs and improve your products and services? If so, your business is probably gaining strength. If not, you are not standing still, you are definitely going backwards. To win in business takes continuous hard work! I know, I know, that’s no secret, but it had […]
Value Your Negatives With Paradoxical Thinking
Here’s a great article from Jim Blasingame, The Small Business Advocate. One of the most interesting things to observe about humans is how paradoxical we are. Webster defines paradox as, “a statement or situation that seems contradictory, but may, in fact, be true.” Paradox isn’t a word that most of us want […]
How Often Should You Repeat a Mailing?
I am often asked this question and usually my answer is at least 2 or 3 times if it works the first time. I will explain why in a moment. Here are some specific results that I think illustrate the impact of multiple impressions of the same advertisement to a single list. Dick […]
What to Do When Your Competitors Cut Prices
I was at a cocktail party the other night and struck up conversation with J. O., a young guy who had so much energy he was bouncing off the walls. At first I thought it might be the wine, but as we got talking it became apparent that he was just enthusiastic. Enthusiastic about his […]
Whether You Acknowledge It or Not, Your Business Buys Customers!
L.T. has a graphic design business. She’s as busy as she wants to be, but feels she would like to move to a clientele who are willing to pay more for her services and who have a steady stream of projects for her to work on, but is unsure how to achieve this. She […]